8 Advantages of the HubSpot Shopify Integration for B2B Producers | Iconic Tech

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Do you utilize Shopify to promote your organization’s merchandise on-line? Do you additionally use HubSpot for advertising, gross sales, or service? Effectively, if you have not arrange the HubSpot Shopify integration but, you are lacking out on extremely helpful data and insights that would assist what you are promoting backside line.

This text covers the options and advantages that await B2B producers, a lot of whom typically underutilize e-commerce. Plus, you may see examples of what you are able to do with integration because it pertains to advanced B2B producers.

What’s the HubSpot Shopify integration? Why ought to B2B producers care?

You possibly can rapidly and simply join your Shopify vendor account to your HubSpot CRM utilizing the HubSpot Shopify integration. This creates a separate deal pipeline within the HubSpot Gross sales Hub referred to as “ecommerce” that pulls precious details about gross sales, deserted carts, and pending funds into your HubSpot CRM.

Having this data in your CRM leads to quite a few advantages that we’ll break down beneath, together with the power to make use of buyer data for e mail campaigns, advertising automation, reporting, and extra. In a nutshell, it is a highly effective B2B eCommerce for Producers that you just should not miss.

How do I arrange the HubSpot Shopify integration?

Putting in the Shopify integration in your HubSpot portal is basically so simple as signing in and turning it on.

As soon as you’ve got signed in to your Shopify account and built-in it together with your HubSpot account, activate two-way sync to ship data between the 2 platforms.

That is what you may see:

  • gives it is going to now be routinely created in your HubSpot eCommerce course of each time somebody in your Shopify retailer fills out some data in a cart. Studies present you the way a lot cash is in carts that had been deserted, pending, shipped, and so on.
  • Your HubSpot monitoring code is already put in in your Shopify Web page, which syncs your contact data from HubSpot to Shopify. So if an current HubSpot contact goes to your Shopify account, you may know and see that they’ve an eCommerce settlement. Moreover, contacts are routinely imported from Shopify to HubSpot as they fill out cart data.
  • For current/repeating clients, your contact document in HubSpot It is going to show Shopify properties just like the amount of cash they’ve spent with you, their common buy, the primary buy date, the gadgets they buy, and extra.

Is the HubSpot Shopify integration free?

The mixing requires you to have no less than a Shopify Primary Vendor subscription plan ($29.99 per thirty days), however there is no extra cost from HubSpot or Shopify to facilitate the combination.

shopify prices

8 Methods the Shopify HubSpot Integration Improves Advertising, Gross sales, and Buyer Service

We talked about this earlier, however there are quite a few alternatives for B2B eCommerce producers to leverage Shopify information of their advertising, gross sales, and customer support. Listed here are eight that stand out for getting your wheels spinning:

1. Resolve deserted carts

Let’s begin with maybe the most important alternative… An deserted cart means your prospect was fascinated with shopping for your product, however stopped proper earlier than shopping for! These individuals are more likely to purchase sooner or later than a chilly prospect.

With HubSpot workflows, you may enroll anybody who abandons a cart on Shopify in a focused e mail advertising marketing campaign the place you remind them why they had been within the first place. This straightforward workflow continues to drive worth in your product whereas the gadgets are in your cart.


2. Present particular gives

Surveys inform us that the primary purpose for an deserted cart is sudden prices, like delivery. So, in your e mail advertising workflow, embrace a reduction (or coupon) without cost delivery.

If that is financially possible for you, it’s typically sufficient to draw the client to your website. Since this can be a sequence of emails, you may attempt making a purchase order with out the supply first and save the supply for later within the sequence.

3. Updating or sustaining beforehand bought gadgets

With segmentation in HubSpot CRM based mostly on Shopify’s buy properties, you may construct lists and ship emails to individuals who have bought a sure merchandise.

As quickly as a brand new model of that merchandise is obtainable, or a brand new service associated to that buy is launched (elements or routine upkeep that wants scheduling, for instance), ship an e mail to that checklist. The e-mail ought to reference that earlier buy to create extra curiosity and drive gross sales.

4. Create particular lists

Take into consideration what you make. Are you able to phase folks into teams based mostly on the sorts of merchandise they purchase? Create good lists in HubSpot based mostly on these purchases.

Here is a simplified instance: Apple has a listing of people that purchased laptops and one other checklist of people that purchased telephones.

  • Have interaction folks on the “laptop computer” checklist with a workflow that promotes Apple laptop equipment (monitor, mouse, keyboard, charger, and so on.)
  • Have interaction the folks on the “telephones” checklist with a workflow that promotes telephone equipment (case, headset, charger, display protector, and so on.)

5. Prioritize gross sales group exercise and talk straight

For large-ticket gadgets like massive gear purchases, it is definitely worth the effort to have your gross sales group talk straight with deserted carts. In HubSpot, create a listing that segments deserted carts by deal quantity based mostly on a threshold that is smart (i.e., warrants direct consideration out of your group). Then set off a Gross sales activity sequence and join intent e mail templates to alert your group {that a} follow-up is required.

For instance, all deserted carts over $3,000 go right into a workflow that notifies a gross sales rep a couple of new checklist member. That consultant communicates straight with the contact through e mail or telephone in an try to assist shut the deal. And due to the combination, not solely is the contact’s web site web page exercise logged to their contact document in HubSpot CRM, however any Shopify exercise they’ve carried out can also be obtainable to the rep as context.

6. Incorporate HubSpot popup kinds

One HubSpot popup type might be crammed out per checklist membership. Any contact on the checklist who lands on a particular net web page (you select which of them) sees a pop-up type selling a product they deserted, or perhaps a product that is much like one thing they already purchased.

7. Create Report Dashboards Exhibiting Ecommerce Info

Dashboards are one-page summaries in HubSpot, and creating an ecommerce dashboard can present a fast view of how your Shopify retailer is performing. It is easy to trace and evaluate month-to-month gross sales, share of offers closed, variety of deserted carts, and extra.

ecommerce dashboard on hubspot

8. Enhance customer support

We have lengthy been an advocate of 360-degree use of HubSpot CRM, which implies advertising, gross sales, and repair groups work from a single supply of reality for all their interactions with leads and clients. That is no totally different with Shopify’s data. In truth, CRM turns into much more highly effective when precise buy information is synced stay together with your ecommerce platform.

When information flows each methods, service groups know instantly what merchandise a buyer has bought and need not look ahead to Gross sales to enter the info into the system. This additionally allows exceptional automated experiences utilizing chatbots and AI so clients can submit help tickets and search assist at their comfort.

Service group leaders also can create stories displaying the variety of tickets opened by clients based mostly on merchandise bought to grasp which merchandise have probably the most points or require extra consideration.

Taking a RevOps method to expertise and information integration

Integrating Shopify information into your HubSpot CRM is one piece of a bigger puzzle to unify your group’s revenue-generating groups—advertising, gross sales, and customer support—to optimize your income progress. Income Operations (RevOps for brief) aligns your processes, information, expertise, and tradition round a shared aim.

Our newest eBook is written for advanced B2B producers and industrialists solely. Click on in your copy of RevOps for Advanced B2B Industrials and Producers.

RevOps for Industrial Manufacturers

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8 Benefits of the HubSpot Shopify Integration for B2B Manufacturers