Content material Advertising Wage and Profession Outlook | Zero Tech

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What’s it prefer to work in content material advertising? Is it a rewarding profession? Pays properly? What’s the profession path?

Certainly you recognize the solutions to those questions. However, till now, little trade analysis has delved into content material advertising careers.

We got down to discover solutions. Our objective is to assist content material entrepreneurs perceive their alternatives and positions, and assist corporations develop significant roles and the assets and alternatives to retain them.

So, earlier this yr, we requested content material entrepreneurs about their job satisfaction, profession improvement, and wage expectations.

Over 1,100 content material professionals weighed in. You possibly can learn the total story, together with wage breakdowns by function, gender, and era, at Content material Advertising Profession & Wage 2023 Outlook (closed).

New @CMIContent survey of #content professionals provides 2023 perspective on careers and salaries, says @EditorStahl. #ContentMarketing click to tweet

Let’s check out a number of the intriguing findings.

You (Principally) Like Your Content material Advertising Jobs

Greater than half of content material professionals (56%) inform us that they’re very or extraordinarily happy with their present place.

A content material marketer explains, “I could be artistic whereas nonetheless being tied to enterprise affect. Content material advertising presents the achievement and progress of a artistic profession with the steadiness and compensation of a company profession. It is one of the best of each worlds, and typically it is exhausting to consider it is potential.”

One other presents this clarification: “I really like seeing how all of the items come collectively; how nice phrases and revolutionary designs can have an effect on and affect customers and the general public. And I really like working behind the scenes, turning the gears of the content material machine into gear.”

Satisfaction charges keep about the identical from millennials to Gen Xers to child boomers. (We had too few Gen Z respondents to report on their section with confidence.)

After all, that does not imply the job is simple. When requested about stress ranges, 24% of content material entrepreneurs say they’re “very” or “extraordinarily” pressured.

24% of #content marketers say they are very or extremely stressed, according to #research by @CMIContent via @EditorStahl. #ContentMarketing click to tweet

One respondent explains: “The tempo of labor could be relentless. Simply whenever you’ve accomplished one large mission, one other one is true behind it.”

And a few kudos go to the employers. A major majority (74%) stated they really feel their employers care about their stress ranges and psychological well being.


You may have a very good schooling and need to study extra.

Among the many group surveyed, one in three has a grasp’s, doctorate or different superior diploma. As you most likely know out of your and your colleagues’ profession paths, individuals enter content material advertising from many backgrounds (some come from a number of fields), together with:

And content material entrepreneurs are desperate to broaden their information base:

  • Over 45% wish to enhance their expertise in search engine marketing, knowledge evaluation, viewers improvement/concentrating on, and integrating new applied sciences.
  • 40% present an curiosity in honing their writing and enhancing expertise.
  • One in three wish to hone their audio and video expertise (filming, enhancing and manufacturing).

Content marketers interested in learning these skills

Content material entrepreneurs clearly rank excessive on the “digital savvy” scale: the flexibility to study new expertise and adapt to new environments. That is an indication of an adaptable and resilient workforce able to tackle regardless of the future brings.

As Jean-Marc Laouchez, president of the Korn Ferry Institute, places it in a Computerworld article: “Steady studying, pushed by each staff and organizations, can be central to the way forward for work and can lengthen far past the definition of labor. conventional studying and improvement ”

HAND-PICKED RELATED CONTENT: 5 concepts to future-proof your content material advertising profession within the age of AI

And but, many content material entrepreneurs are on the lookout for new positions.

Content material entrepreneurs love their jobs and are able to study. And but, the bulk (57%) say they plan to search out one other place throughout the subsequent yr or are not sure of their subsequent steps.

Taking a look at it from one other angle: solely 43% say that No be on the lookout for a brand new job within the subsequent yr.

Only 43% of #content marketers say they won’t be looking for a new job in 2023, according to @CMIContent #research via @EditorStahl. #ContentMarketing click to tweet

Will content marketing churn still be high in 2023?

What’s driving this restlessness? Is it a persistent echo of the Nice Renunciation? Or a wave of “silent resignation” in content material advertising?

I don’t assume. As an alternative, the analysis factors to one thing on the coronary heart of content material advertising careers.

Content material advertising lacks a transparent profession path

The info highlights a worrying phenomenon: Solely 23% of content material entrepreneurs say they’ve a transparent path ahead inside their present firm.

Practically all the remaining (69%) say they have to depart their corporations to maneuver ahead or just cannot see the best way ahead. (A small portion, 8%, say they’ve reached the height of their profession and should not trying to advance.)

Many content marketers don't see a clear career path

This isn’t a brand new phenomenon. Robert Rose, our chief technique advisor, has written about this drawback: “Content material advertising is rising exponentially. However the ladder for content material professionals is lacking most of its rungs.”

Corporations that do not deal with the content material advertising profession ladder can have a tough time protecting these extremely expert and adaptable staff.

HAND PICKED RELATED CONTENT: Do not let content material advertising be a lifeless finish race [New Framework]

The place?

Content material entrepreneurs need higher outlined profession paths and are desperate to upskill. So the place do you begin to nurture your ambitions? With dialogue.

If you happen to’re a person contributor on a content material crew, discuss your wants and desires.

If you happen to’re a crew chief, have interaction your artistic and results-oriented professionals in open and trustworthy conversations. Invite them to assist form their profession paths round your aspirations. Then companion with RR. H H. and govt management to offer them what they should obtain their targets.

In any case, investing in its future can also be worthwhile for the model.

Content material Advertising Profession & Wage 2023 Outlook presents extra data on:

  • The earnings of content material sellers
  • Distinctive profession priorities by age and gender
  • Tips about how companies can recruit and retain one of the best content material advertising expertise

I hope you’ll obtain the e-book to study extra. Within the meantime, I would love to listen to from you. How do these findings align together with your expertise? What would you inform the following era about content material advertising as a profession? Let me know within the feedback.

Get the most recent analysis experiences from the Content material Advertising Institute whereas they’re scorching: subscribe to the publication.

Cowl picture by Joseph Kalinowski/Content material Advertising Institute

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