Lisa’s App of the Week: Rev | Path Tech

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By Lisa Heay, Director of Industrial Operations at Heinz Advertising

Our Shopper Companies crew just lately met for a demo with Rev. What an awesome platform, and one which addresses an pressing want in demand era and prospecting.

Rev focuses on offering a greater channeling, in high quality Y quantity. In brief, Rev solutions the query, “Who ought to we be speaking to?”

You’ll have a listing of goal accounts or a perfect buyer profile created, however nonetheless questioning the place to begin? Which of those accounts is an efficient guess?

Rev might help you prioritize your present record of targets, or discover a wholly new set you by no means thought to pursue. Not solely that, they carry to mild these accounts which are match and prepared for gross sales. They feed the funnel with high-precision matches to get your funnel operating even higher.

Why is that this vital?

If you work together with the flawed prospects. Each step that follows is in useless.

~40% of analysis and output time is wasted. 50-80% of 5-star alternatives are missed and as much as 66% of leads are a poor match and clog the funnel.

That is the place Rev is available in.

They give attention to measuring and understanding a goal prospect’s propensity to have interaction, by

  • construct correct focusing on together with your aiCP (synthetic intelligence buyer profile);
  • use that aiCP to create goal account lists and better of all;
  • matches into your present processes.

As a substitute of counting on perceived similarities between your finest prospects, “AICPs supply a extra correct, environment friendly, and complete solution to goal demand era campaigns than ever earlier than.”

key capabilities

Rev’s key capabilities embrace the next:

  • Type and rating goal lists and incoming leads
  • Prioritize audiences and recommend the best engagement methodology
  • Identifies 50-80% of extra web new targets
  • Spotlight what your prospects and prospects have in frequent
  • Integrates together with your present advertising and marketing and gross sales automation techniques like SFDC, Outreach, and ZoomInfo
  • Supplies filtering choices for roles and job titles.
  • Monitor contact engagement standing

What makes them totally different? exegraphic

Many corporations give attention to firmographic information when defining their superb buyer profile, corresponding to business, firm dimension, location. However Rev is totally different.

They can get what they name exegraphs: how a enterprise is run and operated. Consider it as psychographics from an account’s perspective. Are they early adopters of recent applied sciences or late adopters? Do they use the cloud? Are they targeted on B2B or B2C? Are they threat averse? The record goes on.

Rev has over 500 information factors to measure, plus how they’ll distinguish between an excellent prospect and a foul one.

Rev information is acquired by varied sources:

  1. On-line: extraction of firm summaries, LinkedIn, worker particulars, and many others.
  2. property information
  3. Contracted information sources corresponding to Dun & Bradstreet

However the actual profit is its means to tie all this collectively to find out how corporations run and purchase.


Getting began with Rev is simple. As a buyer, you’d have a devoted CSM that will help you alongside the best way. It solely takes a couple of minutes to construct your first aiCP primarily based on an preliminary record of your high 10-20 superb prospects, and some days to develop customized lenses primarily based on the highest 5-6 exographics. AI will then examine the aiCP in opposition to Rev.

Rev even integrates together with your CRM (Salesforce, HubSpot, Dynamics (or any CRM that may settle for CSV enter)) to point out patterns in closed/gained offers, perceive accuracy and traits inside your pipeline by alternative standing, and many others.

After you have your record, your crew shall be primed for higher messaging and outbound efforts and can be capable of pursue these accounts extra successfully. The highest accounts may get the 1:1 communication, and the others that will not hit the goal however are nonetheless beneficial may take part in a 1:Many outreach marketing campaign.

For extra info

To study extra about their options, go to

Additionally, take a look at a latest episode of Gross sales Pipeline Radio titled “Leveraging AI to Discover Your Finest Prospects,” the place Matt Heinz interviewed Rev CEO Jonathan Spier.

Lisa’s App of the Week: Rev first appeared on Heinz Advertising.

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Lisa’s App of the Week: Rev